In 1998, J.C.’s Jewelry & Repair opened its doors in a small corner of Northwest Plaza Mall in St. Ann, Missouri, a suburb of St. Louis. Founded by J.C. & Debb Severs with the help of their son Ryan, they created a small local jewelry store that fostered customer confidence and loyalty. Apprenticing under his hometown mentor and long-time friend Bill Cox, J.C. started learning the bench jeweler trade at the age of 19 and then went on to graduate Trenton Jewelry School. Also beginning at the age of 19, Ryan started his bench jeweler trade with the help of J.C. and also graduated from the Trenton Jewelry School. Ryan has blossomed his unique skillset to include Custom Design and Watch Repairs. Debb started as a part-time salesperson at the box chain stores at the age of 24 and quickly rose to top salesperson. As a veteran of managing multimillion dollar chain stores, she saw a need to improve the jewelry repair process. Major box chains had a 4–6-week completion timeframe in an off-site location and it made the customers uneasy. Together, Debb, J.C. and Ryan opened a same-day jewelry repair store that would allow jewelry repairs to take place in-house by the on-site jewelers giving the customers the peace-of-mind that they deserved.