If you have any concerns about purchasing a diamond, our diamond education is the most thorough resource available. To help you make an informed diamond purchasing choice and get the most out of your diamond in terms of both look and value, we go beyond discussing the traditional “4 C’s” of diamonds (carat, cut, color, and clarity). Diamonds are the most valuable gemstone in the world.

THE 4Cs OF DIAMONDS

DIAMOND SHAPES

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Round

The round diamond is the most recognized and the most sought after shape, accounting for nearly 75% of all diamonds sold worldwide. It has brilliance and timelessness, hence very frequently chosen for an engagement ring as well as fine jewelry.

Princess

Princess cut diamonds are known for their brilliance particularly when they have excellent symmetry and proportions. These factors contribute towards the sparkle of the diamond; hence princess cut is one popular modern choice.

Cushion

Cushion cut diamonds are square or rectangular with rounded corners; they resemble a pillow. This style has been very popular since the 1800s and offers an elegant soft appearance with numerous available designs.

Oval

Oval cut diamonds have gained popularity because of their elongated and silvery elegance silhouette. The oval cut enhances the surface area of the diamond, making it appear larger while still providing brilliant sparkles.

Asscher

There is the Asscher cut, which was originally designed in the early 20th century by Joseph Asscher; a bold, square shape with step-cut facets is characteristic of it. It gives classic, art-deco elegance for those looking at bringing a vintage charm into their hands.

Emerald

The emerald cut diamond has an elegant rectangular form with step-cut facets. They have a style that sends out sophistication and are often part of royal or high-profile jewelry collections.

Radiant

The radiant cut diamonds are the best of round, princess, emerald, and cushion cut combined. In other words, it is a hybrid shape that will combine brilliance in a unique angular look.

Pear-Shaped

The shape of a pear-shaped diamond is that of a teardrop type with a rounded end and the other pointed. Its sleek streamlined outline makes the pear-shaped diamond striking for anyone interested in an unorthodox look.

Marquise Cut

This marquise cut diamond was commissioned by King Louis XIV. Its elongated pointed ends make the stone appear larger than it is in terms of carat weight.

Heart-Shaped

Heart-shaped diamonds represent love and passion. The characteristic mark of a heart-shaped diamond is its famous cleft with a rounded end. These diamonds are considered a meaningful and romantic way to shape a piece.

GIA DIAMOND GRADING

The GIA Diamond Grading Report offer an independent analysis of the features of the diamond’s quality. And for GIA Certified Diamonds, this particular report shall state an analysis of the cut, color, clarity, carat weight, and much more. It also provides information on polish, symmetry and fluorescence in order to provide thorough evaluation. This diamond certification offers assurance that your diamond is up to standard with the industry on its highest quality.